MunaGunyana 2017, kambani inonzi Bird Rides yakatanga mazana emagetsi scooters mumigwagwa yeSanta Monica, California, kutanga maitiro ekugovana magetsi eskateboards muUnited States.Pashure pemwedzi 14, vanhu vakatanga kuparadza scooters izvi uye kukanda mugungwa, uye vatengesi vakatanga kushaya chido.
Kukura kuri kuputika kwemadockless scooters uye mukurumbira wavo unopokana inyaya isingatarisirwe yemotokari gore rino.Iko kukosha kwemusika weShiri uye mukwikwidzi wayo mukuru Lime inofungidzirwa kunge inosvika madhora mazana maviri emadhora, uye mukurumbira wavo wakabvumira anopfuura makumi matatu ekutanga midhudhudhu kuti ashande mumisika ye150 pasi rese.Zvisinei, maererano nemishumo inobva kuWall Street Journal uye Information, sezvo gore rechipiri rinopinda, sezvo mari yekushanda kwebhizimisi inokwira uye ichikwira, vatengesi vari kurasikirwa nechido.
Sezvo makambani emidhudhudhu achiona zvichinetsa kugadzirisa modhi mumugwagwa, kuparadza uye kuderera kwemitengo kuri kuitawo.Aya mashoko emuna Gumiguru, uye kunyange hazvo huwandu uhu hungave hwechinyakare, hunoratidza kuti makambani aya ari kuedza kuita purofiti.
Shiri yakataura kuti muvhiki yekutanga yaMay, kambani yakapa 170,000 kutasva pasvondo.Munguva iyi, kambani yaive neanosvika zviuru gumi nemazana mashanu emagetsi scooters, imwe neimwe yaishandiswa kashanu pazuva.Iyo kambani yakati yega yega scooter yemagetsi inogona kuunza $3.65 mumari.Panguva imwecheteyo, muripo weShiri parwendo rwese rwemotokari i1.72 US madhora, uye avhareji mari yekugadzirisa pamotokari i0.51 US madhora.Izvi hazvisanganisi mari yekadhi rechikwereti, mari yerezinesi, inishuwarenzi, rutsigiro rwevatengi, uye zvimwe zvinodhura.Naizvozvo, muna Chivabvu wegore rino, mari yeShiri pasvondo yaisvika US$602,500, iyo yakabviswa nemutengo wekugadzirisa weUS$86,700.Izvi zvinoreva kuti purofiti yeShiri pakufamba i$0.70 uye gross profit margin i19%.
Iyi mitengo yekugadzirisa inogona kukwira, kunyanya tichifunga nezvenhau dzichangoburwa nezve moto webhatiri.Gumiguru apfuura, mushure memoto wakawanda, Lime akarangarira zviuru zviviri zvema scooters, isingasviki 1% yezvikepe zvayo.Kutanga kwakapa mhosva Ninebot, iyo inogadzira akawanda emagetsi emagetsi anoshandiswa mumasevhisi akagovaniswa muUnited States.Ninebot yakagura hukama hwayo neLime.Nekudaro, idzi mitengo yekugadzirisa haifungidzire mutengo unobatanidzwa nekuparadza.Vakurudzirwa nesocial media, anti-scooters vakavawisira pasi mumugwagwa, vakavakanda kunze kwegaraji, kunyange kuvadira mafuta uye kuvapisa.Maererano nemishumo, muna Gumiguru chete, guta reOakland raifanira kuponesa makumi matanhatu emagetsi emagetsi kubva kuLake Merritt.Vanoona nezvezvakatipoteredza vanoti dambudziko iri.
Nguva yekutumira: Oct-21-2020